Why you need to digitally transform your existing aftermarket sales
Aftersales has been proven to disproportionately drive OEM revenues, regularly outperforming sales value over the life of a machine. Between 40 to 60% of total revenue can be generated by aftermarket, with manufacturers enjoying 50% margins and even upward of 200% for spare parts.
The Covid-19 pandemic changed customer preferences in ways that an OEM cannot afford to ignore. Practically overnight, effective e-commerce for parts sales, and remote solutions for repairs, maintenance and trouble shooting went from ‘maybe one day’ to ‘we need this yesterday’.
Manufacturers who successfully adapted to these new challenges and customer preferences attained a valuable competitive advantage, eliminating costly delays synonymous with Aftermarket practices.
With digital ordering for spare parts, and virtual customer support, you could:
- Increase spare parts revenues
- Reduce aftermarket costs
- Prevent wrong spare parts delivery
- Protect against SLA breaches
- Boost reputation and customer satisfaction
How to create a clear digital strategy
Up to 70% of OEMs are yet to formulate concrete digital transformation plans, instead relying on outdated, friction heavy and mistake prone aftersales processes.
Digital solutions were essential during the pandemic and digital convenience will be expected as we emerge from it. The crisis has only accelerated an inevitable shift to hybrid business and commerce environments. To compete globally, OEMS and manufacturers need to provide the added value, accuracy, convenience and accessibility that cloud-based engineering technologies allow.
This affordable tech allows you to provide:
- Convenient self-service options
- Information in their chosen language
- Up-to-date manuals
- Access 24/7, 365 days a year
Download our free, step-by-step guide
This comprehensive guide will cover:
- What should an OEM be looking for?
- What are the steps to implement this change?
- Maximising return on investment and operational effectiveness
This step-by-step guide is a navigation tool to understand the features to look out for and the best-in class digital solutions currently available. Utilising this guide, an OEM can successfully deploy a solution that brings together disparate data sources, removes manual, high touch and error-prone workflows, while bringing internal efficiencies to the creation of content and management of orders.